Recently a new luxury, 5-star hotel opened its doors to an increasing number of cancelled reservations. After a few weeks, the staff began to query the cancelling parties more carefully in an attempt to uncover the reason for these cancellations. Eventually, they discovered that the cancellations stemmed from a series of very poor reviews written about the hotel on a well-known travel website.
Have you ever visited a website and been frustrated because you didn’t get the information you wanted? Often potential customers arrive at a website with the intention of making a purchase but leave because they can’t find exactly what they want, can’t choose between two or more products or had questions that the website’s content just could not answer.
Online reviews are packing more punch than ever before with consumers especially with the recent changes to Google Places. When it comes to travel reviews, it is not just about TripAdvisor. Find out why reviews are so crucial, where they are having an impact and how to get more of them!
You can tweet, retweet, follow and DM. While it may sound like a game of Simon Says or a scene from Looney Tunes, Twitter is actually a serious business strategy and definitely not a game. Want to know how and why? Follow on...
Facebook is second only to Google as the most popular website on the Internet. It has over 300,000,000 members and its numbers are rapidly expanding by the day. In 2009 alone, the 55+ year old users of Facebook grew by 922.7%! It is here to stay in a big way. We all know what it is and have a vague idea of how much it impacts our business but what can we do about it?
If you own a blog you are probably familiar with the concept of tags. Tags are a short 1-3 word description that you assign to your blog posts and social media content to help categorise the topic using various keywords. While tags may appear insignificant, they can have a huge impact on your rankings and help your content get found by more customers. We'll show you how to use tags to boost your traffic!
If Local Search Marketing was hot before last week it’s now smoking hot! We’re going to tell you what has changed in Local Search, What it means for your business and how you can leverage these changes to your advantage so keep reading. By the way, we’ve previously blogged over at UntangleMyWeb.com on how to […]
Videos can be great at engaging your audience and inspiring them to take action. If you think video is out of your league think again! The reality is you only need to follow some simple guidelines in order to get fantastic results and we'll show you how.
Social Media, you have heard about it, you might have dabbled in it but do you know how it can help your business and why? More importantly, there are 1700+ social media sites so how do you choose which ones will benefit your business vs. waste your time?
Quality content is the foundation for an effective online marketing strategy which includes search engine optimisation and social media marketing however, the challenge faced by small businesses is making sense of all the different opportunities on offer to increase your sales and establish a solid relationship with your customers.
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