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Influence of social media in travel
STATEMENT Less than half of the consumers who used social media to research travel stuck with their original plans… SHORT MOMENT OF REFLECTION How many of your guests DO NOT use social media??? At UntangleMyWeb.com we love infographics. This week we came across a great one from Four Pillars Hotels which assesses the social media influence in […]
Growing your online bookings
Last month our tips on how track your tourism business’ online bookings proved to be a hot topic. We provided you with a simple online booking comparison tracking tool to track the origin of your online bookings. Based on the number of downloads and the feedback received to date many of you are keen to know more […]
Mobile marketing for tourism
Did you know – in 2014 50% of web traffic…. will come via mobile devices. Is your current web presence ready to support this phenomenal growth? This article will help you assess & improve your business’ mobile marketing strategy and is based on the presentation that Adam gave last night at Mooloolaba for the members […]
Our present: a tool to track your online bookings
As a tourism business, how do you track if the monthly investment (that’s hours of effort and hundreds of dollars) being thrown into your online marketing strategy actually provides a great return on investment? Time and time again I get calls from small tourism operators asking for a new website but when I ask the […]
4 content ideas for your tour and activities blog
A blog is one of the most important asset tourism businesses have at their disposal to attract visitors to their site, increase their business’ credibility and engage with potential and past guests. If you are not convinced you need a blog, my industry colleague Simon at Rezdy has written a great article on how tour […]
Email : 5 Tips that Will Make You Go Whoa
It has become the most important business tool: we check it, forward it, archive it yet we never take the time to service it… until it all comes crashing and we realise that maybe a little TLC could have prevented this drama. Over the years I keep on thinking I have seen it all when […]
Is technology stressing you out? Part 2
To recap, in Part 1 we looked at how things have changed for tourism businesses and some of the technological changes you have already made (maybe without realising). This week we are taking a look into how it affects you, what could be expected in the future and what needs to be done to ‘stay […]
Is technology stressing you out?
At UntangleMyWeb we often hear stories of operators in distress (and some still in denial) from the power of technology for their business and the resistance to embrace it in order to maintain profits. If you know an operator experiencing these challenges, please share the link to this article with them, knowing you are not […]
Online booking systems – review of important features
Here at UntangleMyWeb.com we get many questions from tourism operators with regards to online booking systems, such as: Which one do you recommend? Does this one integrate with my reservation system? Is it ATDW/TXA friendly? Will it allow me to integrate with Google Analytics? When do I get paid by the booking system provider? The […]
10 ideas to get your business ready for Facebook Timeline
Like it or not (no pun intended), the layout of your Page is going to change once Timeline for pages is enabled on March 30th. Before that happens, take this time preview the Timeline of your Page, but don’t enable it just yet. Read through our 10 ideas to get your business ready for Facebook […]
Translating your tourism website in other languages – is it worth it?
Over the years you may have wondered if translating one page or your whole website into another language is an exercise that will increase your bookings. Is it really worth it? This article reviews the key options available to tourism businesses and provides pros and cons. It is important to understand that there is a […]
Maximising guest feedback to grow your business
This post concludes our series of 3 blog posts to give you the tools and knowledge to market your tourism business online. The initial post focused on understanding how to work with keywords and search engines to attract visitors to your website, the second looked at techniques to entice your visitors to turn into buyers. […]
Key tips to turn more website visitors into bookings
Our last blog post gave our readers a clear plan on how to attract visitors to their website using search engines and track performance. This week, we will focus on converting those new visitors into buyers! How many of you have landed on a website and found it too cluttered, not user-friendly and went back […]
Search engine optimising your tour and activities business
While many of our readers have a good grasp of the importance of Search Engine Optimisation the same can’t be said for knowing how to track digital performance. Let’s take it back to the foundations and look at what YOU can do to stay on top of your online marketing. This week’s post is going […]
Getting online with an Online Marketing Strategy: A case study
This week we decided we would take you back to basics and provide you with a 3 step high level plan for maximising your business online via an online marketing strategy. To keep it simple we have provided only one or two samples per point, these are the points that we find most people get […]
Building an Effective Website (Ninja Style)
This week, Adam and Moe were in the lovely region of Snowy Mountains for two workshops on Building an Effective Website (Ninja Style). These workshops were presented in Tumbarumba at the Tumbarumba Motel and in Cooma at the Cooma Library. It was a great opportunity to meet some of the region’s business operators who were […]
Using customer relationship management to keep you on a high all year round
We all know the line from the 1987 hit movie Wall Street – Greed is Good! Well it’s since turned out that monetary greed isn’t so good, and not so long ago just like Gordon Gecko a swarm of executives found themselves in some very hot water (and in some cases; jail). As a by-product […]
Pulling it all together with a Communication Calendar
Over the last few weeks I have been getting stuck into a higher than average amount of content creation and social media management, surprisingly it has all been quite smooth and panic free… not because I’m an amazing wordsmith and have genius snaps every day but because I use a tool that I have briefly […]
Maximise your Event with Facebook and other Social Media Networks
Saturday 12th of November saw Mel Phillips presenting a round of presentations to the Events Queensland Conference attendees. The (short) presentations covered using Social Media (particularly Facebook) for events and were in conjunction with Stephen Lock from Gold Coast Events. As part of the preparation for the event Mel worked to create an e-Guide specifically […]
Effective Content Marketing Resources- Sunshine Coast Workshop
The evening of Tuesday 8th of November saw Adam Wallace and Mohammed Asaduallah from UntangleMyWeb.com and MyWebSchool.com present a 2 hour workshop on Effective Content Marketing resources for tourism businesses in the Sunshine Coast. Effective Website Content Marketing View more presentations from Adam Wallace During the workshop Adam and Moe (Mohammed) covered the essentials of […]
How to create a winning stress-free content marketing strategy
What is content marketing? Content Marketing is one of the most popular and simplest forms of marketing that your business can undertake. It is the act of creating content purely for marketing purposes that you then publish via various media. Although this content is created for marketing purposes it is structured in an informative and […]
How to increase website traffic with a digital dashboard
Every time we speak with an operator their underlying goal is the same, they want to increase website traffic from search engines in a hope to increase their website conversions and make more money. The further we investigate the situation it becomes apparent; while they may know how much traffic their website gets (thanks to […]
10 essential content marketing tips for small businesses
When it comes to writing content for your new website, or updating your current websites content it is important that you take into consideration a number of factors: who are you writing for, is your content going to be SEO friendly, what product/ service do you want to market with your content, what action do […]
Facebook’s 5 latest changes and what they mean for you!
Last week at the f8 summit Facebook announced a collection of updates to their social media network. There were 4 large announcements along with the unannounced new version of the Facebook feed. As these new changes are going to effect your social media world we wanted to share them with you so you can prepare. […]
Facebook SEO Checklist – Get found fast!
Why do I need to optimise my Facebook page for Google? Facebook has a great impact on Google search results and Facebook pages are often ranked highly in the top 10 which is a great chance for your business to gain additional visibility and traffic. It’s a strange thought isn’t it, SEO optimising your Social […]
Bounce Rate Optimisation – How to stop people from rejecting you
As we conduct workshops across the country we are finding that more and more people are set up on Google Analytics, this is great, however there is one key statistic that Google Analytics provides that more than 90% of you pay no notice to, Bounce Rate. Imagine this; You run a shop front in a […]
Top 9 SEO tips for Keyword Placement on your website
When it comes to creating content for your website you want to be sure that you are going to be showing up in Google for your main keywords, we all know this and by now most businesses have worked on getting their meta information in place so their Page Title and Meta Descriptions show their […]
The 5 best ways to improve your Facebook EdgeRank score and be seen
From time to time most Facebook users will take a moment to wonder why a certain friend shows up on their news feed all of the time, or why it appears that so-and-so has fallen off the face of the earth. Well back in April Facebook revealed their secret tool and they have been refining […]
Get a domain name for your business that keeps on giving
A domain name is more than just the address people type in to find your website and having a bad domain name could mean more than a few little jeers here and there… it could potentially cost you thousands. Get a domain name for your business that keeps on giving, as the right domain name […]
Building your business with Facebook Pages – A guide by Facebook
It is amazing what is available out there that most people don’t notice. If you have a business page, you can go into the edit page section and under resources (on the left) find a great little guide that Facebook has created covering the basics of Facebook business pages. Not so much a step by […]
Q&A Awards: Your best questions so far…
This week I have decided to do something a little different. Every week or so one of our members posts a great question in our Q & A Forum. Unfortunately many people don’t think to look in the Q&A forum for the answer to their question, so I have decided to bring some of the […]
Is your bottom line being impacted by your loading speed?
Website speed, often the last thing on your mind when you are planning a new website, but the first thing you react to when surfing the web and landing on a website that takes longer to load in your browser. It’s important that your site speed is reasonable – around 5 seconds or less is […]
Revealed: The best options for your custom Facebook page
A couple of weeks ago I wrote a post on the importance of a custom Facebook page for your business. After this post I had quite a number of different readers on Live Chat asking about how they can make one and which of the different customisation services I can recommend. At first I was […]
Top 8 reasons why your business should be using WordPress for its website!
We have been talking for a while now about getting the most out of your website and how to leverage different website functionality to market your business. Many of you that do not have a quality CMS are often left wondering (and asking via live chat) how they can get the same functionality and marketing […]
Custom Facebook Pages – Why your business needs one now
With the number of people on Facebook growing rapidly every day it is inevitable that more and more businesses are creating fan pages. With such an influx of businesses all competing for the attention of your fans and customers it is important that you stand out from the crowd. I know what you’re thinking, “But […]
Keeping your social media fans happy :-)
The secret to keeping your Facebook fans, YouTube viewers, Twitter followers, Linkedin partners, or even Blog friends happy is summed up in two words: CUSTOMER SERVICE. It really doesn’t get much simpler than that. What works to keep your customers happy offline, works just the same online. Customer service will keep you in business for […]
Smarter tools for smarter small businesses
Over the past few months we have been given access to the core processes and procedures of many small Queensland tourism businesses thanks to the consulting sessions we are doing in conjunction with Tourism Queensland. Most of the conversation and training has been focused on e-marketing tools including SEO, Facebook, Google, TripAdvisor, Twitter and CMS’s. […]
5 ways to optimise your website content for Realtime Search
Launched by Google in late 2009, Realtime Search is a great new way of staying in touch with your customers and keeping your brand top of mind. Designed to combine live updates from news services, blogs and social media sites like Facebook or Twitter Fan pages, Google’s Realtime Search is a great tool for web […]
6 reasons you should ALREADY be blogging
To quote from Bill Gates’ 1996 essay, “content is king” which considering the 5 exabytes (that’s 5 Billion Gigabytes) of data now created every two days needs to be updated to “quality content is king”. When it comes to making sure your website is ranked well among natural search results for the profitable keywords that […]
Rules of thumb for successful email marketing
Direct email marketing has one huge advantage over other forms of digital marketing: it takes the marketing campaign directly to the customer. Other forms of digital marketing focus on drawing out customers from the huge ocean of internet users. Email marketing, however, can push your message to the laptops, desktops and smartphones of your target […]
Planning a killer website
You own a business: you have a website, the two go hand in hand right? Correct! but what happens when that website needs to be re-built or re-designed and you don’t know where to start? More often than not you either weren’t around when the first site got built so you have no idea what […]
TripAdvisor tips for Tourism Business from Jim Brody
Earlier this month I was very lucky to talk to Jim Brody from TripAdvisor who agreed to answer some questions that our Australian tourism operators have about the website. Jim Brody is an expert Internet tourism marketer and the Senior International Sales Manager of Destination Marketing at TripAdvisor. I’ve had the pleasure to meet Jim […]
Like your way to the top of Facebook
It’s all well and good to decide you are going to set up a Facebook page for your business, get a heap of ‘likers’ and tell them about ongoing offers and deals that will keep them coming back for more and make you a sales superstar. However what the majority of people don’t think about […]
7 reputation management tips to keep control of your brand
Recently a new luxury, 5-star hotel opened its doors to an increasing number of cancelled reservations. After a few weeks, the staff began to query the cancelling parties more carefully in an attempt to uncover the reason for these cancellations. Eventually, they discovered that the cancellations stemmed from a series of very poor reviews written about the hotel on a well-known travel website.
Put Your Best Chat Forward – Live Help Software
Have you ever visited a website and been frustrated because you didn’t get the information you wanted? Often potential customers arrive at a website with the intention of making a purchase but leave because they can’t find exactly what they want, can’t choose between two or more products or had questions that the website’s content just could not answer.
What?! Me and my browser are the problem?
Like all technology of the last decade, the development of the web has accelerated faster than most users can keep up with. This article sheds a little light on browsers, why your website looks different to different users, and why you should upgrade...
How to Turn Customer Reviews Into Profit for your Business
Online reviews are packing more punch than ever before with consumers especially with the recent changes to Google Places. When it comes to travel reviews, it is not just about TripAdvisor. Find out why reviews are so crucial, where they are having an impact and how to get more of them!
How to Leverage Google Instant Previews for Business Success
What is Google Instant Previews? "Instant previews” are snapshots of webpages that pop up on the right side of the Google result page (SERP) ev...
What the Tweet is Twitter?
You can tweet, retweet, follow and DM. While it may sound like a game of Simon Says or a scene from Looney Tunes, Twitter is actually a serious business strategy and definitely not a game. Want to know how and why? Follow on...
Use Tagging To Boost Your Search Rankings
If you own a blog you are probably familiar with the concept of tags. Tags are a short 1-3 word description that you assign to your blog posts and social media content to help categorise the topic using various keywords. While tags may appear insignificant, they can have a huge impact on your rankings and help your content get found by more customers. We'll show you how to use tags to boost your traffic!
Google Just Changed the Game on Local Search
If Local Search Marketing was hot before last week it’s now smoking hot! We’re going to tell you what has changed in Local Search, What it means for your business and how you can leverage these changes to your advantage so keep reading. By the way, we’ve previously blogged over at UntangleMyWeb.com on how to […]
How to Create a Winning Video Optimisation Strategy
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Videos can be great at engaging your audience and inspiring them to take action. If you think video is out of your league think again! The reality is you only need to follow some simple guidelines in order to get fantastic results and we'll show you how.
Is Your Business Ready for Social Media?
Social Media, you have heard about it, you might have dabbled in it but do you know how it can help your business and why? More importantly, there are 1700+ social media sites so how do you choose which ones will benefit your business vs. waste your time?
Fresh Content Marketing for Small Businesses
Quality content is the foundation for an effective online marketing strategy which includes search engine optimisation and social media marketing however, the challenge faced by small businesses is making sense of all the different opportunities on offer to increase your sales and establish a solid relationship with your customers.
My Web School Blog is Live!
My Web School forums and blog are open for business! Welcome to our 240+ members who went through the first round of workshops. To date our online tutorials have been viewed 441 times so that’s a whole lot of learning going on! The most popular tutorial so far is Sources of Keyword Data in the Search Engine […]
Recent Posts
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Influence of social media in travel
STATEMENT Less than half of the consumers who used...
-
Growing your online bookings
Last month our tips on how track your tourism business' online...
-
Mobile marketing for tourism
Did you know - in 2014 50% of web traffic.... will come via...
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