Saturday 12th of November saw Mel Phillips presenting a round of presentations to the Events Queensland Conference attendees. The (short) presentations covered using Social Media (particularly Facebook) for events and were in conjunction with Stephen Lock from Gold Coast Events. As part of the preparation for the event Mel worked to create an e-Guide specifically for Event Managers and Co-ordinators on how to best leverage Facebook for their events to market, advertise and enhance the event.
Download your copy of the e-Guide!
Attendees were invited to tweet using the #2011EQConference hashtag over the course of the event for their chance to win a printed copy of the e-Guide. For those attendee’s who weren’t the lucky winners you are able to download your own copy of the e-Guide along with the presentation slides for the event which contains all of the planned notes for discussion along with the slides presented by Stephen.
The Maximise your Event with Facebook e-Guide covers the following topics and resources:
- Why Facebook
- How effective is Facebook?
- Is Facebook Good for Your Event?
- Facebook 101
- Planning and Preparing for a Facebook Page
- Setting up your first Facebook Page
- Customising Facebook
- Why you should create a custom tab for your event
- Fostering Relationships
- Maximise your exposure with Facebook’s EdgeRank
- What do you need to do to get a higher EdgeRank score?
- Facebook and RFID
- Facebook SEO Checklist
- Social Commerce
- Facebook Blueprint
- Create your own Conversation Calendar
Both the presentation slides from Saturday’s workshop and the Maximise your Event with Facebook e-Guide are available for you to download, simply enter your email address and name below and we will send the links out to you.
