Content Marketing // Browsing posts in Content Marketing
4 content ideas for your tour and activities blog
A blog is one of the most important asset tourism businesses have at their disposal to attract visitors to their site, increase their business’ credibility and engage with potential and past guests. If you are not convinced you need a blog, my industry colleague Simon at Rezdy has written a great article on how tour […]
Translating your tourism website in other languages – is it worth it?
Over the years you may have wondered if translating one page or your whole website into another language is an exercise that will increase your bookings. Is it really worth it? This article reviews the key options available to tourism businesses and provides pros and cons. It is important to understand that there is a […]
Key tips to turn more website visitors into bookings
Our last blog post gave our readers a clear plan on how to attract visitors to their website using search engines and track performance. This week, we will focus on converting those new visitors into buyers! How many of you have landed on a website and found it too cluttered, not user-friendly and went back […]
Pulling it all together with a Communication Calendar
Over the last few weeks I have been getting stuck into a higher than average amount of content creation and social media management, surprisingly it has all been quite smooth and panic free… not because I’m an amazing wordsmith and have genius snaps every day but because I use a tool that I have briefly […]
Effective Content Marketing Resources- Sunshine Coast Workshop
The evening of Tuesday 8th of November saw Adam Wallace and Mohammed Asaduallah from UntangleMyWeb.com and MyWebSchool.com present a 2 hour workshop on Effective Content Marketing resources for tourism businesses in the Sunshine Coast. Effective Website Content Marketing View more presentations from Adam Wallace During the workshop Adam and Moe (Mohammed) covered the essentials of […]
How to create a winning stress-free content marketing strategy
What is content marketing? Content Marketing is one of the most popular and simplest forms of marketing that your business can undertake. It is the act of creating content purely for marketing purposes that you then publish via various media. Although this content is created for marketing purposes it is structured in an informative and […]
10 essential content marketing tips for small businesses
When it comes to writing content for your new website, or updating your current websites content it is important that you take into consideration a number of factors: who are you writing for, is your content going to be SEO friendly, what product/ service do you want to market with your content, what action do […]
Bounce Rate Optimisation – How to stop people from rejecting you
As we conduct workshops across the country we are finding that more and more people are set up on Google Analytics, this is great, however there is one key statistic that Google Analytics provides that more than 90% of you pay no notice to, Bounce Rate. Imagine this; You run a shop front in a […]
5 ways to optimise your website content for Realtime Search
Launched by Google in late 2009, Realtime Search is a great new way of staying in touch with your customers and keeping your brand top of mind. Designed to combine live updates from news services, blogs and social media sites like Facebook or Twitter Fan pages, Google’s Realtime Search is a great tool for web […]
6 reasons you should ALREADY be blogging
To quote from Bill Gates’ 1996 essay, “content is king” which considering the 5 exabytes (that’s 5 Billion Gigabytes) of data now created every two days needs to be updated to “quality content is king”. When it comes to making sure your website is ranked well among natural search results for the profitable keywords that […]
Rules of thumb for successful email marketing
Direct email marketing has one huge advantage over other forms of digital marketing: it takes the marketing campaign directly to the customer. Other forms of digital marketing focus on drawing out customers from the huge ocean of internet users. Email marketing, however, can push your message to the laptops, desktops and smartphones of your target […]
Planning a killer website
You own a business: you have a website, the two go hand in hand right? Correct! but what happens when that website needs to be re-built or re-designed and you don’t know where to start? More often than not you either weren’t around when the first site got built so you have no idea what […]
How to Create a Winning Video Optimisation Strategy
.gif&w=556&h=133&zc=1)
Videos can be great at engaging your audience and inspiring them to take action. If you think video is out of your league think again! The reality is you only need to follow some simple guidelines in order to get fantastic results and we'll show you how.
Fresh Content Marketing for Small Businesses
Quality content is the foundation for an effective online marketing strategy which includes search engine optimisation and social media marketing however, the challenge faced by small businesses is making sense of all the different opportunities on offer to increase your sales and establish a solid relationship with your customers.
Recent Posts
-
Influence of social media in travel
STATEMENT Less than half of the consumers who used...
-
Growing your online bookings
Last month our tips on how track your tourism business' online...
-
Mobile marketing for tourism
Did you know - in 2014 50% of web traffic.... will come via...
Smart Tourism Website
Copyright © 2010 - MyWebSchool.com - All rights reserved. Conforms to W3C Standard XHTML & CSS
Recent Comments